Live it up… without giving it up.
People who suffer from blood sugar spikes know all about holding back when it comes to food. They have to think about it all the time. Three TV routes for a pre-meal drink that helps avoid blood sugar spikes, so people can enjoy food, and life, on their own terms.
- Client
- Nestlé Health Science
- Agency
- Publicis Health France
- Work
- Three creative routes · TV scripts
- Year
- 2021
Now see every mealtime as a special time.
Different people at an event: a date, a big celebration, a graduation, a 40th birthday. We hear their inner voice. They want to enjoy the occasion, but they’re a little worried about their sugar spikes. Then they drink Boost, and the demo shows how it works.
VO: “Oh wow! Chocolate cake! I really want to have it without paying the price later.”
Cut to the girl dancing on the dance floor, enjoying it all.
End line · Make every meal a special one.
Turn compromise… into a promise.
A manifesto for everyone who has learned to hold back.
When you want dessert… without the guilt trip.
When you can eat Mama’s pasta… without any regrets.
When you don’t have to skip meals… to enjoy a night out.
When you can be a sweet tooth… without the sugar spikes.
End line · So you can live it up… without giving it up.
The smart whey to help avoid sugar spikes.
A day in the life of our hero, with facts and figures floating above him as he wakes, walks to work and meets clients. The data makes the SmartWhey™ science memorable, and shows Boost fitting into life without changing a single habit.
VO: “Why let sugar spikes take over your life? Now there’s a smarter way to control them.”
End line · The smart way to enjoy your life.